UEFA

Together with our Dutch cooperation partner YALP Interactive and our LED goal wall SUTU FOOTBALLWALL we were able to bring the football community in Madrid closer together. At the official Champions Festival during the final match Liverpool FC vs. Tottenham Hotspurs, our interactive event tool was a live component of the UEFA campaign #EqualGame.

Former world-class players such as Christian Karembeu and Fernando Morientes dueled with fans from all over the world directly at the Puerta del Sol in a specially developed UEFA match. The campaign opens a new dimension for UEFA in promoting diversity, inclusion and accessibility and evolved from UEFA's successful and long-standing "No to Racism" campaign.